Adelaide-based Cucina Classica has struck an unexpected licensing deal with Paramount to feature Garfield on its lasagne packaging, tapping into the iconic cartoon cat’s love for the Italian dish ahead of his 45th anniversary. The cross-promotion offers Paramount a fresh revenue stream amid financial pressures, while Cucina Classica hopes to boost sales by at least 25%, leveraging Garfield’s global recognition and the reach of Paramount’s Channel 10 in Australia.
The Weekend Australian
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