Published in the Australian Financial Review on 5 November 2019, the article by Luke Housego reports that Brisbane-based tech company Fresh Supply Co has secured a major contract with Japanese apple exporter Nihon Agri. The deal will allow consumers to trace the origin of apples through a blockchain-powered traceability system. Co-founder David Inderias explained that it took considerable effort and hands-on involvement to build trust and win the contract, including multiple visits to apple packing facilities in northern Japan. The technology enables consumers to identify the grower, the harvest date, and the location of the packing facility simply by scanning a QR code. This is not Fresh Supply Co’s first success; the company already works with Australian avocado exporter The Avolution, where their QR codes are used by Woolworths shoppers to verify product origin. The article highlights how this technology adds transparency to the supply chain and helps exporters track where their products ultimately end up. Inderias notes that blockchain ensures the data's security and integrity, and that the system has attracted significant consumer interest. He attributes their success to agility and tenacity, stating, “We’re in the shed and we’re hungry.”