Australian-built coffee technology Caffe Assist landed a feature in the Fiji Sun's business section, positioning the brand at the intersection of Fiji's surging tourism boom and the hospitality industry's push toward premiumisation. The piece profiles inventor Bill Purton and strategist Mario Colaiacovo, who are targeting Fiji's resort sector with the Legato - a milk texturing system designed to deliver consistently high-quality coffee without relying on skilled baristas. With Fiji recording over 986,000 visitor arrivals in 2025 and revenues climbing sharply, the article frames coffee consistency as a genuine competitive differentiator for resorts competing on experience rather than location.